ITEXAMREVIEW SALESFORCE MARKETING-CLOUD-EMAIL-SPECIALIST PRACTICE TEST

ITexamReview Salesforce Marketing-Cloud-Email-Specialist Practice Test

ITexamReview Salesforce Marketing-Cloud-Email-Specialist Practice Test

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q65-Q70):

NEW QUESTION # 65
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

  • A. Data Extensions
  • B. Lists
  • C. Active Audiences
  • D. Lists and Data Extensions

Answer: D


NEW QUESTION # 66
NTO using three different email as a part of seasonal campaign and would like to compare the open entry through rates across the emails. Which feature will enable this?

  • A. include measures within the filter
  • B. email send report
  • C. compare emails send on the tracking page
  • D. email comparison report.

Answer: B


NEW QUESTION # 67
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

  • A. Leverage Enhanced Dynamic Content.
  • B. Leverage Multilingual Content Blocks.
  • C. Leverage templates with AMP script.

Answer: B

Explanation:
Multilingual Content Blocks in Salesforce Marketing Cloud allow users to manage and send localized content efficiently. This feature supports creating content blocks in different languages and automatically selecting the appropriate block based on the subscriber's language preference. This method simplifies the process of sending localized content without needing extensive email developer resources. The use of Multilingual Content Blocks is well-documented in Salesforce Marketing Cloud's resources on creating and managing content.


NEW QUESTION # 68
An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

  • A. Use the Import Wizard to add new records into the data extension.
  • B. Use the Import Activity to overwrite the records in the data extension.
  • C. Use the Import Activity to add new records into the data extension.
  • D. Use the Import Wizard to overwrite the records in the data extension.

Answer: B


NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

  • A. Email Engagement
  • B. Manual Engagement
  • C. Web Conversion

Answer: C


NEW QUESTION # 70
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